Santa Barbara Zoo · California · posted today
The Santa Barbara Zoo seeks a Chief Experience & Revenue Officer to serve as the architect of one of the most beloved guest experiences on the California coast. Created at a defining moment, following a rigorous strategic planning process and ahead of an ambitious master planning effort, this new executive role brings together hospitality, earned revenue, audience growth, and experience design under unified leadership, all in service of the Zoo's mission to conserve the natural world. This is a role for a creative, commercially astute builder: someone who sees the full arc of a guest's journey, from first digital impression to final farewell, and understands how hospitality, conservation, science, education, and community engagement come together to create meaningful and memorable experiences. Reporting to President and CEO Charles Hopper and serving on the Executive Leadership Team, the CXRO will help shape not only how the Zoo grows its earned revenue, but how every visit deepens a guest's connection to wildlife and inspires lifelong engagement. Why This Role, Why Now The Zoo enters this chapter from a position of strength. Attendance has rebounded and remained consistently strong, the local community is deeply engaged, and the tourist audience represents real and underutilized potential. The Zoo's clearest path to long-term sustainability lies not simply in growing attendance, but in deepening the value of each visit: through richer on-site experiences, a more sophisticated approach to pricing and programming, and a membership program that turns first-time guests into lifelong supporters. Just as important, the Zoo is creating this position to bring fresh thinking into the organization. This is a leader who will test new ideas, pilot emerging experiences, evaluate new business models, and help build a culture of continuous improvement. The CXRO will also help shape the future of guest engagement itself, from CRM strategy and personalization to digital experiences, audience insights, and thoughtful use of new technology across the guest journey. To view the full Job Profile, please click HERE.
Apply on the employer's site →JobMoo watches every zoo, aquarium, wildlife, and marine source we know and emails you the roles that fit, once a day, with a real human keeping an eye on your search. Built by a dad and his daughter, and it worked: she landed the job.
Start your 7-day trial, $9/mo after