The National Aquarium · Maryland · posted today
Job Title: Content Manager Posting Date: November 2026 Job Department: Marketing Schedule: Full Time Job Type: On-site/Hybrid Location: Candler 111 Market Pl Suite 800 Baltimore MD 21202 JOB SUMMARY: The National Aquarium is seeking a Content Manager to develop and produce written and visual content for the Aquarium’s external audiences with a focus on advancing audience acquisition and engagement, managing brand and reputation and highlighting thought leadership. This role is focused on supporting the creation of engaging social media content, developing effective content for web and e-mail, and producing the content needed to reach key audiences across multiple platforms. The Content Manager is both a skilled practitioner of content creation and a capable manager of people and output, charged with executing the content strategy set by the Director of Content and Brand Strategy. KEY REQUIREMENTS: Essential responsibilities include: Content Production & Channel Implementation • Ensure team’s work is aligned to KPIs for acquisition, engagement, brand health, and revenue and regularly track and report against established KPIs. • Provide ongoing data-driven, platform insights to the Director of Content and Brand Strategy who will then align content optimization opportunities with the overall content and brand strategy. • Produce, edit, and publish written and multimedia (photo, video, audio, motion) content aligned with brand and strategy. • Support the Director of Content and Brand Strategy’s commitments to internal and external partners, delivering content that demonstrates unified storytelling and brand expression. • Source, vet, and manage vendors, freelancers, and creators to support production. • Draft and tailor contracts to project scope; route agreements and manage execution and signatures. • Support budgeting and financial oversight for multimedia production and services. Project and People Management • Providing resources, clear goals, professional development, and timely updates to direct report • Work across units to support a strong, cohesive and flexible production team who work collaboratively to achieve KPIs and who provide support, accountability and contingency to each other and to other units in the department • Work alongside Director of Content and Brand Strategy and manager peers to establish strong production workflows ensuring all phases and tasks are accurate in the project management system and that all deliverables are on time, on budget and aligned with strategy. • Maintain established personnel policies and procedures. • Support company mission. • Adhere to all organizational and departmental policies and procedures. • Other duties as assigned or required. QUALIFICATIONS: • Bachelor’s degree in marketing, communications, multimedia design or 5+ years of relevant experience or an equivalent combination of education and experience. • 2+ years of experience managing and developing people and projects • Portfolio demonstrating strong aesthetics, and attention to detail • Proficiency in video, photography, basic motion/animation and Adobe Creative Cloud • Excellent writing and editing skills demonstrated across a variety of platforms • Experience producing and editing content for websites, social media and other digital platforms • Demonstrated experience successfully managing an online community • Strong visual, verbal, and written communication skills • Effective interpersonal skills and ability to collaborate with colleagues, partners, and contractors • Detail-oriented with ability to prioritize, meet deadlines, and respond quickly across concurrent projects TOTAL COMPENSATION INFORMATION Salary range ($58,660-$71,399 Annual). National Aquarium provides an excellent benefits package, including four weeks paid time off, and six paid floating holidays and up to four weeks of paid family leave. Employees are eligible for health care (single and family) after 30 days of full-time work. Conservation day leave and 401(k) plan with employer match available. ABOUT THE NATIONAL AQUARIUM The National Aquarium is a nonprofit organization whose mission is to connect people with nature to inspire compassion and care for our ocean planet. Our compelling exhibits, science-based education programs and hands-on field initiatives engage more than 1.2 million people annually. One of the top three aquariums in the United States and the largest paid cultural attraction in Maryland, the Aquarium generates more than $430 million annually in economic impact to the state. The National Aquarium has hosted over 60 million guests since it opened in 1981. Today, the National Aquarium builds on a history of local, regional and global conservation initiatives that provide real solutions for protecting marine life, ecosystems and aquatic communities. Its Animal Rescue team has rescued, rehabilitated and released hundreds of marine mammals and endangered sea turtles throughout the mid-Atlantic region. Its Animal Care and Welfare teams participate in important research efforts to confront pressing ocean conservation issues and advocate for smarter policies at local, state and federal levels. Through education, research, conservation action and advocacy, the National Aquarium is pursuing a vision to connect a global community of hopeful conservationists, united to restore our planet. How to Apply Interested and engaged applicants should apply through our website http://aqua.org/jobs. Requests for reasonable accommodation can be made by e-mailing HR@aqua.org or calling 410-576- 8532.
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