Florida Fish and Wildlife Conservation Commission · Florida · posted today
The Public Information Specialist II – Outreach and Education Specialist leads the development and implementation of public outreach and education initiatives for the Invasive Plant Management Section (IPMS). The incumbent is responsible for creating and delivering programs, materials, and partnerships that increase public awareness, understanding, and engagement with the Section’s invasive plant management efforts across Florida. The role also involves a strong creative and digital design component, including the development of visually compelling educational and promotional materials, multimedia content, and online resources that effectively communicate the Section’s mission and activities to diverse audiences. The successful applicant will be enthusiastic, self-motivated, creative, and capable of independently managing and executing projects with minimal supervision. Description of responsibilities and duties: The Outreach and Education Specialist develops, produces, and maintains educational and informational materials for a variety of audiences, and manages updates to the Section’s outreach-related web content and partner social media channels in accordance with agency branding and communications standards. This position supports the implementation of statewide outreach campaigns by assisting with material production, distribution, and evaluation of effectiveness, and ensures outreach products remain accurate, timely, and relevant. The Specialist works closely with Section biologists, program managers, and communications staff to translate technical and scientific information into clear, accessible content for public and stakeholder audiences. They serve as a liaison with local governments, educational institutions, nonprofit organizations, and community partners to support outreach coordination and collaboration. This position provides internal communications, including email updates and a Section newsletter, to keep Section and Division staff informed of outreach activities and accomplishments. The Specialist represents the Section at meetings, conferences, and outreach events, reviews outreach materials for clarity and accuracy, tracks outreach metrics and feedback, and coordinates with the FWC Office of Community Relations, Division staff, and the IPMS communications and public affairs specialist to ensure consistent and unified messaging. Knowledge, skills and abilities required for the position: • Proven experience in public relations, communications, or related fields, with a focus on environmental, governmental, or public outreach. • Exceptional written and verbal communication skills. • Strong project management skills and ability to handle multiple tasks simultaneously. • Proficiency in media relations, website management, content creation, and social media tools. • Collaborative mindset with strong problem-solving abilities. • Professional and courteous interaction with the public, stakeholders, and media. • Ability to prepare clear and concise correspondence, reports, and official documents. • Knowledge of administrative procedures, systems, and best practices. • Ability to understand and apply rules, regulations, policies, and procedures relating to plant management. • Skilled in planning and facilitating public communications, media events, and stakeholder meetings. • Must possess a valid Florida driver’s license and be available for occasional overnight travel. Preferred Qualifications include: • Experience with SharePoint, GovDelivery, or other communication platforms is a plus. • Experience working with the media to craft press releases, handle inquiries, or manage media outreach, especially in the context of government or environmental sectors. • Familiarity with ADA compliance and accessibility standards for public communications. • Familiarity with native and/or invasive plant species. • Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for creating visually engaging materials like infographics, posters, and social media content. • Experience operating drones for capturing visual content related to environmental or outreach projects.
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