Tennessee Aquarium · Tennessee · posted today
The Membership Manager is responsible for developing and implementing strategies to grow and manage the Tennessee Aquarium's membership program, which generates approximately $3 million in annual revenue. This position oversees membership acquisition, retention, benefits, and engagement strategies to achieve revenue goals and maintain high levels of member satisfaction. Essential Duties and Responsibilities • Identifies, develops, and implements successful membership acquisition and retention strategies to meet or exceed membership revenue and attendance objectives. Develops and implements strategies for lapsed and targeted membership campaigns. • Maintains extensive knowledge of CRM and ticketing systems to manage membership reporting and budgeting, including monthly financial summaries, monthly reconciliation, data analysis, member surveys, and campaign ROI evaluation. Monitors systems to help maintain the accuracy, integrity, and security of member data. • Works closely with guest-facing departments to create on-site opportunities up upgrade admission to membership. Serves as a resource for resolving operational and service issues. • Supervises the Membership Support Specialist, including hiring, training, coaching, performance management, and delegation of administrative responsibilities. • Develops an annual calendar of programs, promotions, and events that deepen member engagement. Works with Facility Rental to execute these events, providing leadership in strategy, branding, member communications and event themes. • Creates and executes a successful member communication strategy to help meet or exceed membership revenue objectives. Creates email copy, letters, and other written content to support these strategic objectives. • Oversees the monthly renewal and acknowledgement process, including budgeting and ordering materials. Delegates refunds, data cleanup, mailings, and other administrative tasks to the Membership Support Specialist. • Works cross-functionally with the marketing and graphics teams to promote member engagement initiatives, including content creation and outreach through social media, web, and traditional media. • Upholds the Tennessee Aquarium’s core values, service standards, and mission. Knowledge, Skills, and Abilities Required • Strong supervisory, leadership, and staff development skills • Ability to handle multiple projects in a fast-paced environment • Strong organizational and time management skills • Experience working with various databases and software • Proven data analysis skills • High-level oral and written communication and interpersonal skills • Ability to work effectively as part of a team Educational/Experience Requirements • Bachelor’s degree in business, marketing, non-profit management, or a related field, or an equivalent combination of education and relevant experience, is preferred. • Minimum of three years’ management/leadership experience required. • Experience leading a membership program at a zoo, aquarium, museum, or similar non-profit entity preferred. Supervises • Membership Support Specialist Working Conditions • Work is performed primarily on-site in an office environment. • Duties include occasional activities throughout Aquarium facilities and participation in corporate meetings and events. • Some evening and weekend work may be required. Physical Demands The physical demands described below are representative of those that may be encountered while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • Office duties involve extended computer use and communication by phone and other methods. • Event duties may involve extended periods of moving through event spaces. • Some lifting and carrying of materials may be required for mailings and event setup. Full-time, salaried (Starting at $60,000/year, commensurate with education and experience); Typically Monday-Friday. Holidays and weekends required as necessary for events. To apply, submit an online application, resume, cover letter, and references through the Aquarium’s career site at https://recruiting2.ultipro.com/TEN1003TNAQ/JobBoard/12ee8ae7-931c-4fa4-a24a-ff683f36b8c3/?q=&o=postedDateDesc All submissions must be received by October 30, 2026, at 5:00 PM EST.
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